PROGRAM OVERVIEW

A guide to the Neuro for Comms curriculum

Welcome!

Welcome!

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INTRODUCTION TO NEUROSCIENCE FOR CORPORATE COMMUNICATIONS

You will learn about:

 

  • The curious case of Phineas Gage

  • The neuroscience of decision-making

  • Communication centers in the brain — and “occupational aprosodia”

  • Dual process theories (a.k.a. the competing brain networks you didn’t know about)

  • Powerful impacts for both what we communicate and how we communicate 

THE NEUROSCIENCE OF WORD CHOICE

You will learn about:

  • Cultural neuroscience and intercultural competence

  • Self-construal (the “self/other” construct)

  • Cultural differences in using “I” and “we” pronouns

  • The politics of pronouns 

  • Modal words

THE NEUROSCIENCE OF LEADERSHIP COMMUNICATION

You will learn about:

  • Understanding neuroleadership

  • Two neuroleadership models you can apply to communication

  • A holistic view of human needs at work

  • Potential pitfalls of neuroleadership

THE NEUROCOMMUNICATOR’S TOOLKIT

You will learn about:

  • Understand the stress cascade

  • Meet your right ventrolateral prefrontal cortex

  • Mindfulness, affect labeling, and cognitive reframing

  • Post-traumatic organizational growth

  • Storytelling and the brain