PROGRAM OVERVIEW
A guide to the Neuro for Comms curriculum
Welcome!
INTRODUCTION TO NEUROSCIENCE FOR CORPORATE COMMUNICATIONS
You will learn about:
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The curious case of Phineas Gage
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The neuroscience of decision-making
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Communication centers in the brain — and “occupational aprosodia”
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Dual process theories (a.k.a. the competing brain networks you didn’t know about)
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Powerful impacts for both what we communicate and how we communicate
THE NEUROSCIENCE OF WORD CHOICE
You will learn about:
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Cultural neuroscience and intercultural competence
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Self-construal (the “self/other” construct)
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Cultural differences in using “I” and “we” pronouns
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The politics of pronouns
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Modal words
THE NEUROSCIENCE OF LEADERSHIP COMMUNICATION
You will learn about:
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Understanding neuroleadership
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Two neuroleadership models you can apply to communication
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A holistic view of human needs at work
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Potential pitfalls of neuroleadership
THE NEUROCOMMUNICATOR’S TOOLKIT
You will learn about:
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Understand the stress cascade
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Meet your right ventrolateral prefrontal cortex
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Mindfulness, affect labeling, and cognitive reframing
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Post-traumatic organizational growth
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Storytelling and the brain